Ad Tracking/Blocking War (link round-up)
**The Problems:**
> [20 Home Pages, 500 Trackers Loaded: Media Succumbs to Monitoring Frenzy](http://www.mondaynote.com/2015/07/20/20-home-pages-500-trackers-loaded-%E2%80%A8media-succumbs-to-monitoring-frenzy/) – Frédéric Filloux at Monday Note
> [The Verge’s Web Sucks](http://blog.lmorchard.com/2015/07/22/the-verge-web-sucks/) – blog.lmorchard.com
> [The Cost of Mobile Ads on 50 News Websites](http://www.nytimes.com/interactive/2015/10/01/business/cost-of-mobile-ads.html) – New York Times; See also the Times’ [Putting Mobile Ad Blockers to the Test](http://www.nytimes.com/2015/10/01/technology/personaltech/ad-blockers-mobile-iphone-browsers.html)
> [How Much of Your Audience is Fake? – Marketers Thought the Web Would Allow Perfectly Targeted Ads But it Hasn’t Worked Out That Way](http://www.bloomberg.com/features/2015-click-fraud/) – BloombergBusiness
> [Facebook Ads Are All-Knowing, Unblockable, and in Everyone’s Phone](http://www.bloomberg.com/news/articles/2015-09-28/facebook-ads-are-all-knowing-unblockable-and-in-everyone-s-phone) – BloombergBusiness
**Analysis and Opinion:**
> [Why It’s OK to Block Ads](http://blog.practicalethics.ox.ac.uk/2015/10/why-its-ok-to-block-ads/) – James Williams at the University of Oxford’s Practical Ethics blog
> [Why Publishers Don’t Care (Yet) that the Mobile Web is so Awful](http://roj.as/blog/the-mobile-web) – Peter Rojas
> [Popping the Publishing Bubble](https://stratechery.com/2015/popping-the-publishing-bubble/) – Ben Thompson at Stratechery
> [Welcome to Hell: Apple vs. Google vs. Facebook and the Slow Death of the Web](http://www.theverge.com/2015/9/17/9338963/welcome-to-hell-apple-vs-google-vs-facebook-and-the-slow-death-of-the-web) – Nily Patel at The Verge
> [Ad Blocking: The Unnecessary Internet Apocalypse – The Ad Industry Needs to Disrupt the Disruptors](http://adage.com/article/digitalnext/ad-blocking-unnecessary-internet-apocalypse/300470/) – Randall Rothenberg, CEO of the Interactive Advertising Bureau, at Advertising Age; But, see IAB’s subsequent mea culpa [Getting LEAN with Digital Ad UX](http://www.iab.com/news/lean/)
> [How We Pass the Buck – Ads, Blocking, and How We Make Sure It’s Never Actually Our Fault](https://medium.com/message/how-we-pass-the-buck-d63fcf409247) – Anil Dash
> [Ad Blocking and the Future of the Web](https://medium.com/@zeldman/ad-blocking-and-the-future-of-the-web-78e44e57edb9) – Jeffrey Zeldman
> [Ad Blocking](http://sethgodin.typepad.com/seths_blog/2015/09/ad-blocking.html) – Seth Godin
> [Advertising is Unwanted](http://scripting.com/2015/09/19/advertisingIsUnwanted.html) – Dave Winer
> [Facebook, Others Confuse Consumers for Profit](http://www.mercurynews.com/opinion/ci_28929705/nate-cardozo-facebook-others-confuse-consumers-profit) – Nate Cardozo of EFF at San Jose Mercury News Opinion
**News You Can Use:**
> [A List of Content Blockers for iOS 9](http://www.loopinsight.com/2015/09/16/a-list-of-content-blockers-for-ios-9/) – The Loop
> [A Study About Content Blockers for iOS 9](https://apple24h.wordpress.com/2015/10/14/ios-9-content-blockers/) – Carlos Oliveira at Oli.78
**Related – The Content Wars: Alternative Distribution and Platforms:**
> [AMP and Incentives](http://timkadlec.com/2015/10/amp-and-incentives/) – Tim Kadlec at his TimKadlec.com
> [Notes from the Platform’s Edge – Platforms for Everyone, Publications For No One](http://www.theawl.com/2015/10/just-one-more-step-back-there-perfect) – The Awl
> [Open Standards Without All That Nasty Interop](http://scripting.com/2015/10/10/supportingStandardsWithoutAllThatNastyInterop.html) – Dave Winer
**Related – General:**
> [Re/code’s Sale and Life After Advertising](http://www.bloombergview.com/articles/2015-05-27/subscriptions-may-work-better-than-advertising-for-digital-news) – Katie Benner at BloombergView
> [Websites Can Now Identify You By the Way You Type – A New Kind of Surveillance that Gets Very Little Attention](http://www.alternet.org/civil-liberties/websites-can-now-identify-you-way-you-type) – AlterNet