Ad Tracking/Blocking War (link round-up)
The Problems:
20 Home Pages, 500 Trackers Loaded: Media Succumbs to Monitoring Frenzy – Frédéric Filloux at Monday Note
The Verge’s Web Sucks – blog.lmorchard.com
The Cost of Mobile Ads on 50 News Websites – New York Times; See also the Times’ Putting Mobile Ad Blockers to the Test
How Much of Your Audience is Fake? – Marketers Thought the Web Would Allow Perfectly Targeted Ads But it Hasn’t Worked Out That Way – BloombergBusiness
Facebook Ads Are All-Knowing, Unblockable, and in Everyone’s Phone – BloombergBusiness
Analysis and Opinion:
Why It’s OK to Block Ads – James Williams at the University of Oxford’s Practical Ethics blog
Why Publishers Don’t Care (Yet) that the Mobile Web is so Awful – Peter Rojas
Popping the Publishing Bubble – Ben Thompson at Stratechery
Welcome to Hell: Apple vs. Google vs. Facebook and the Slow Death of the Web – Nily Patel at The Verge
Ad Blocking: The Unnecessary Internet Apocalypse – The Ad Industry Needs to Disrupt the Disruptors – Randall Rothenberg, CEO of the Interactive Advertising Bureau, at Advertising Age; But, see IAB’s subsequent mea culpa Getting LEAN with Digital Ad UX
How We Pass the Buck – Ads, Blocking, and How We Make Sure It’s Never Actually Our Fault – Anil Dash
Ad Blocking and the Future of the Web – Jeffrey Zeldman
Ad Blocking – Seth Godin
Advertising is Unwanted – Dave Winer
Facebook, Others Confuse Consumers for Profit – Nate Cardozo of EFF at San Jose Mercury News Opinion
News You Can Use:
A List of Content Blockers for iOS 9 – The Loop
A Study About Content Blockers for iOS 9 – Carlos Oliveira at Oli.78
Related – The Content Wars: Alternative Distribution and Platforms:
AMP and Incentives – Tim Kadlec at his TimKadlec.com
Notes from the Platform’s Edge – Platforms for Everyone, Publications For No One – The Awl
Open Standards Without All That Nasty Interop – Dave Winer
Related – General:
Re/code’s Sale and Life After Advertising – Katie Benner at BloombergView