The New York Times on which categories of articles are most likely to hit their most emailed list
The New York Times on which categories of articles are most likely to hit their most emailed list
According to the Times, “the results are surprising … people preferred e-mailing articles with positive rather than negative themes, and they liked to send long articles on intellectually challenging topics. Perhaps most of all, readers wanted to share articles that inspired awe, an emotion that the researchers investigated after noticing how many science articles made the list.”