If you’re not viewing your job to be a curator, clarifier, interpreter, and amplifier of the Database of Intentions, you’re soon going to be out of business. The Database of Intentions is the fuel that drives media platforms, and as I’ve argued elsewhere, every business is now a media business
John Battelle writing on the Database of Intentions and his notion that search has moved beyond the basic query of “what I want” to also “who I am”, “who I know”, “what I’m doing”, “what’s happening”, “where I am” and “what I buy”. See also Battelle’s chart of the current tech players in each of these areas.